Market Insights

App-based shopping was the flavor of the 2015 online sales season and customers were largely happy with the app experience

The 2015 online festive season showcased the Indian shopper's love affair with app-based shopping, on a massive scale. Will the app-shopping frenzy continue in the 2016 sales season as well?

App-based shopping was the flavor of the 2015 online sales season and customers

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